Disney iyo Adobe oo wada dhisaya qalab AI ah oo loogu talagalay wax-soo-saarka Disney
Iskaashiga dhowr sano ayaa Disney siinaya gelitaan hore oo ku saabsan tignoolajiyada Adobe, laga bilaabo jardiinooyinka mawduuca ilaa ESPN.
Shirkadda The Walt Disney Company ayaa la midoobtay Adobe si ay u wada dhisto moodello AI oo gaar u ah Disney oo ay hormood ka yihiin fannaaniinta, taasoo lagu taageerayo habka wax-soo-saarka Disney. Iskaashiga dhowr sano ayaa lagu dhawaaqay maanta kulanka MAX ee Adobe.
Gelitaan hore iyo baaxadda iskaashiga
Sida lagu sheegay war-saxaafadeedka Adobe, iskaashiga ayaa Adobe siin doonta Disney gelitaan hore oo ku saabsan tignoolajiyadeeda ugu cusub, oo ay ka mid yihiin jardiinooyinka mawduuca Disney, khadka maraakiibta dalxiiska iyo waxyaabaha ESPN. Labada shirkadood ayaa sidoo kale wada shaqayn doona si ay u baadhaan tignoolajiyo soo baxaya, oo ay ku jirto AI oo si mas'uuliyad leh loo horumariyay.
Moodello loo habeeyay hantida Disney
War-saxaafadeedka Adobe ayaa sheegaya in Disney ay si toos ah ula shaqayn doonto Adobe moodello AI oo loo habeeyay hantida Disney, kuwaas oo ku salaysan aadanaha oo ay hormood ka yihiin fannaaniinta. Moodelladan gaarka ah waxaa lagu tababaray aqoon gaar ah oo ku saabsan sifooyinka jilayaasha, deegaannada iyo qaababka muuqaalka, si ay u soo saaraan natiijooyin ammaan ah oo diyaar u ah wax-soo-saarka ganacsi, iyagoo dedejinaya shaqada oo u oggolaanaya horumarinta mashaariic hal abuur leh oo dheeraad ah.
Xiriir hore iyo shaqooyinka soo socda
Qaybta Imagineering R&D ee Disney ayaa horey u isticmaalaysay madal Firefly AI ee Adobe si ay u horumariso jardiinooyinka mawduuca. Adobe ayaa wax ka tarayn doonta ballaarinta hababka hal abuurka ee gudaha Walt Disney Studios, waxayna go'aamin doontaa sida AI loo isticmaali karo si loo qaabeeyo waxyaabaha ESPN iyo kor u qaadista isku xirka taageerayaasha ciyaaraha.
The multi-year partnership gives Disney early access to Adobe technology across its theme parks, cruise line and ESPN content.
The Walt Disney Company has partnered with Adobe to develop proprietary, artist-led generative AI models for Disney's production pipeline, the two companies announced at Adobe's MAX conference.
What the Partnership Covers
The multi-year agreement will give Disney early access to Adobe's latest technologies for its theme parks, cruise line and ESPN content. The companies will also work together to explore emerging technologies, including responsibly developed AI, according to Adobe's press release.
Models Trained on Disney's Own Worlds
Adobe's press release described how the collaboration will work: "With Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney's properties that are human-centered and artist-led. Customized on Disney properties, these proprietary models are trained on unique world knowledge (character attributes, environments, visual styles) to generate commercially safe and production-ready outputs, while accelerating work and enabling the development of more creative projects."
Building on an Existing Relationship
The announcement builds on ties between the two companies. Disney's Imagineering R&D division already uses Adobe's Firefly AI platform for theme park development. Adobe will also help expand internal creative workflows at Walt Disney Studios and identify how AI can shape ESPN content and enhance engagement with sports fans.
Ilaha iyo xuquuqda sawirka
Sawir: The Verge Xigasho
