Madaxweynaha cusub ee Apple, John Ternus, iyo hoggaamiyaha suuq-geynta Greg 'Joz' Joswiak ayaa sheegay inay u baahan yihiin inay ka hadlaan nidaamyada iPhone Duo ee la sameeyay, iyadoo la sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah.
Sirta nidaamka iPhone Duo
Apple waxay soo bandhigtay taleefan casri ah oo leh nidaam casri ah oo loo yaqaan iPhone Duo, kaas oo leh nidaam casri ah oo loo yaqaan nano-texture display. Madaxweynaha cusub ee Apple, John Ternus, wuxuu sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah, isagoo sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah.
Greg 'Joz' Joswiak, hoggaamiyaha suuq-geynta Apple, wuxuu sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah, isagoo sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah.
Nidaamyada kale ee la sameeyay
Samsung, Huawei, iyo Xiaomi ayaa ka horreeyay Apple oo ay soo bandhigeen taleefannada casriga ah ee leh nidaam casri ah. Greg 'Joz' Joswiak wuxuu sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah, isagoo sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah.
John Ternus wuxuu sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah, isagoo sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah.
Sirta nidaamka nano-texture
Greg 'Joz' Joswiak wuxuu sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah, isagoo sheegay inay aad u adag tahay in la ilaaliyo sirta alaabta marka la eego dhaqaalaha caalamiga ah.
John Ternus wuxuu sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah, isagoo sheegay inuu aad u faraxsanaa markii uu arkay nidaamkaas casriga ah.
Apple's new CEO John Ternus and marketing chief Greg 'Joz' Joswiak addressed the emergence of similar foldable phones from Samsung, Huawei, and Xiaomi, defending the company's secrecy around the iPhone Duo's unique display technology.
Apple's Foldable Strategy Under Scrutiny
Apple was not the first company to announce a passport-shaped folding phone this year, but its competitors have now released similar devices. Samsung, Huawei, and Xiaomi all unveiled wide foldables ahead of Apple's iPhone Duo, raising questions about the company's product development timeline.
Despite the competitive pressure, Apple's new CEO John Ternus and head of marketing Greg 'Joz' Joswiak addressed the topic during an interview with TechRadar's Lance Ulanoff and Mark Spoonauer of Tom's Guide, signaling a shift in leadership tone under Ternus.
The Secret Behind the Nano-Texture Display
What remained a closely guarded secret is the folding nano-texture display unique to the iPhone Duo. Joswiak expressed pride in the company's efforts to protect this innovation, stating, 'What I'm super proud of — we kept it secret. We put the extra security on it. We didn't talk about it to anybody.'
However, Ternus acknowledged that leaks had already revealed Apple's foldable ambitions, noting, 'People knew through leaks that we were working on a foldable. Unfortunately, they got the aspect ratio, and a lot of coincidental instances of people finding that an interesting aspect ratio.' The shared global supply chain between Apple and its competitors made complete secrecy nearly impossible.
A New Leadership Voice at Apple
Ternus' boyish enthusiasm during the interview marked a refreshing departure from the more measured style of his predecessor, Tim Cook. His genuine excitement was evident when describing his first interaction with a prototype of the display, where he eagerly grinned and said, 'Oh this is it, this is what I want.'
The interview highlighted the challenges of maintaining product secrecy in an industry where competitors share the same global suppliers. While Apple succeeded in protecting its unique nano-texture technology, the broader foldable phone market has moved forward with similar designs, reflecting the competitive dynamics of the smartphone industry.
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Sawir: The Verge Xigasho
