Nearly half of World Cup watchers in the US are tuning into Telemundo for its Spanish-language coverage of the tournament. With an average of 4.6 million viewers per match, Telemundo has become the most-watched World Cup in Spanish in US history.
Telemundo’s broadcasts are attracting viewers from all demographics, with 20% of its audience speaking English as their primary language. The network’s executives believe the excitement and passion surrounding the World Cup transcend language barriers.
The network has also been praised for keeping its cameras focused on the field during matches, unlike Fox which airs commercials during hydration breaks.
