We’ve got a special Decoder today — I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber Villa at the Cannes Lions advertising festival in the South of France. I know, it’s a hard gig, but I do it for you.
News
AI won’t save advertising, says Digitas’ Amy Lanzi
The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.
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Details
Amy has been on Decoder three times now, and she’s one of my favorite people to chat with — she is clear-eyed about what the advertising industry really is and does for brands and what all the money sloshing around the ad-supported internet really accomplishes. You’ll hear her say that she thinks the traditional chief marketing officer role is done for and that her job is driving business results using data and analytics.
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That might sound straightforward, but it was a shocking statement at Cannes, which is where the entire advertising industry gathers every year, drinks rosé, and convinces itself of outrageous nonsense. This year, the big trends were creators, and, of course, AI. And Amy, alongside her parent company Publicis, aren’t holding back when it comes to calling out the AI nonsense for what it is.
Analysis
Publicis actually put out an ad before Cannes listing all the false promises being made about AI when it comes to advertising, so I asked Amy about that, and what AI might actually be good for, beyond just generating slop and slop headlines. After all, Meta and the rest of the big platforms were all at Cannes talking about generating more and more ads with AI — something that threatens almost every other company in the industry.
Of course, we also talked about the creator economy and how all the creators at Cannes were openly calling themselves marketers — essentially turning themselves into small ad agencies of their own. On top of that, the biggest creators in the world almost all launch their own products — something Amy and Digitas see as an opportunity, as those companies will need operational scale and excellence if they’re going to be successful over time.
There’s a lot in this one — like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works.
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