Apple spending a big chunk of its WWDC keynote on parental controls was surprising for several reasons. But the biggest is that, despite all the airtime, it didn’t announce much new beyond a redesigned interface. Almost all the features touted already exist or are upgrades to current options. Why Apple chose to do this isn’t a mystery. You can trace the threads from the recent landmark social media trials against Meta and Google to the protesters outside the Cupertino HQ today: Apple is trying to show the world it’s being responsible when it comes to your children.
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Apple’s Screen Time updates are too little, too late
I’m tired of playing whack-a-mole with my kids’ devices.
I’m tired of playing whack-a-mole with my kids’ devices.
Only it’s really not. Screen Time sucks. As a mother of two whose children have had Apple Watches, iPads, and iPhones, and who are now entering their late teens (18 and 15), I’ve spent years grappling with Apple’s parental controls. In that time, I’ve gone through what feels like approximately 2,000 Screen Time passcodes and gained several new gray hairs.
Screen Time is simply not a reliable way to control your child’s device use; the only real way to limit screen time is to remove the screen. That’s something Apple is unlikely to ever get behind, and something that, as your child gets older, becomes increasingly untenable for a whole host of reasons.
I’m not going to get into those here, or the argument about how much responsibility one should place on the developer of the technology versus the parents when it comes to parental control — that’s a whole societal debate we can have another time.
My issue with Screen Time is that the world’s most powerful technology company, with reams of expertise in hardware and software, has half-assed its “parental controls” for years and is now trying to put lipstick on a pig.
Correction, June 8th: An earlier version of this article incorrectly referenced Communication Limits in one instance. Communication Safety is the feature that blocks gore and violence in messages.
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