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    Chrome’s new AI Mode button could be Google’s way of keeping you from rivals

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    What’s happened? Google has added a new AI Mode button under the search bar in its Chrome browser, making it easier to access AI Mode on smartphones.

    • In a blog post published on November 5, 2025, Google announced this update as part of its ongoing development of the AI search experience.
    • The new AI Mode button is now available to iOS and Android users in the United States.

    Google

    Why is this important? The button appears above the shortcuts to your frequently visited pages, so you’ll see it every time you open a new tab in Chrome.

    • Google plans to roll out the AI Mode button to 160 additional countries, supporting multiple languages.
    • The goal is simple: Google wants you to tap the AI Mode button before typing in “Perplexity” or “ChatGPT” in the search box.

    Why should I care? If you typically use rival AI services in Chrome, Google’s AI Mode offers an efficient and surprisingly capable alternative.

    Google

    • However, it might not appeal to users who already rely on competitor apps for their everyday queries.
    • That said, the new button could attract first-time users who haven’t yet explored Google’s AI Mode.

    OK, what’s next? To try the new AI Mode button, make sure your Chrome browser is up to date. The button should automatically appear when you open a new tab; no additional setup required.

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