What’s happened? LinkedIn is rolling out an AI-powered people search feature for Premium members in the US. Instead of typing job titles and company names, subscribers can describe the kind of person they want to find in plain language.

• LinkedIn says members can type prompts like “someone who’s grown a small business” or “an expert in digital marketing” instead of juggling filters.
• The AI parses those conversational queries against LinkedIn’s professional data to surface people whose skills and experience match the goal.
• For now, the feature is limited to Premium members in the US, with LinkedIn planning to expand access in the coming months.

This is important because: LinkedIn is turning one of its core tools into a paid AI upgrade. That gives Premium subscribers a smarter way to find useful contacts and pushes more of LinkedIn’s advanced features behind a subscription.

• Paying members get an edge when they are prospecting, recruiting, or trying to reach a specific kind of expert.
• Plain language search helps when you are exploring a new industry and do not know the right titles or keywords.
• LinkedIn says it wants to surface “the right expertise, at the right time” for big moments like launching a business or planning a career move.
• The AI move by LinkedIn might be an industry response to anyone who wants to move into their space.

Why should I care? If you lean on LinkedIn for help, advice, or talent, this changes how you start that search. Instead of guessing other people’s job titles, you can describe the outcome you want and look for people who have already done it.

• You can search by results, like “someone who’s scaled a small team” or “someone who’s taken a side project full time.”
• If you’re a recruiter, you might not need to rely on the best hiring apps out now.

Okay, so what’s next? Right now this AI people search is a Premium perk in the US, but LinkedIn does not plan to keep it that narrow. As it rolls out more widely, it is likely to reset what “searching on LinkedIn” looks like.

• LinkedIn plans to widen access in the coming months, so members outside the US, and possibly on other tiers, can expect conversational search to show up in their workflows.
• As more people get used to typing goals instead of job titles, search on LinkedIn shifts from a static directory into a starting point for finding co-founders, mentors, and collaborators.