What’s happened? In an unexpected move, Facebook is reviving its job board feature on Marketplace in the United States, a tool that was discontinued in 2023.

• The Facebook job board returns at a time when economic uncertainty and AI adoption threaten entry-level jobs.
• With the job board, Facebook aims to help young adults (18 and above) and recent graduates land an entry-level or part-time role in their locality.
• It connects applicants directly to employers via Messenger. Facebook also plans to integrate Meta AI in the process, offering personalized job recommendations (based on the data it learns from user activity).

Facebook

Why is this important? The move comes as AI-based tools, whether they’re content, image, or video generators, replace entry-level roles in various industries. As AI advances, more jobs are likely to be affected.

• Given that the traditional job options for young and inexperienced workers are shrinking, Facebook’s job board could play a crucial role in connecting vulnerable job seekers with opportunities.
• The social commerce platform receives over 300 million monthly users in the United States, which demonstrates the vast potential reach for local job listings.
• The job board will also serve as an additional source of revenue for the platform, as employers can run advertisements about it.

Facebook

Why should I care? If you are a young job seeker or know someone who is, the Facebook Marketplace job board could come in handy, especially when transitioning between jobs or picking up part-time roles. While it doesn’t guarantee applicants a job, the job board certainly provides them with a decent starting point. The idea is to tap into the availability of local gigs and connect interested applicants directly with those looking to hire.

OK, what’s next? In the future, we expect Facebook to integrate Marketplace job listings across Groups and Pages, which will help increase visibility to a wider audience. With rival companies like OpenAI investing in AI-driven hiring platforms, the job search process is rapidly evolving. In the future, we can expect to see more automation in matching workers to jobs based on their profiles and skill sets (and I strongly recommend that HRs stay on top of such tools).