Just when it felt like ChatGPT pricing couldn’t get any more confusing, OpenAI has added yet another tier to the mix, and this one sits right in the middle with a neat $100/month price tag.
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And no, this isn’t just a random new plan. It’s very clearly aimed at a specific kind of user… the kind who’s already pushing ChatGPT way harder than most people.
OpenAI’s new $100 plan is built for heavy users
OpenAI has introduced a new $100/month ChatGPT Pro tier, positioned between the $20 Plus plan and the existing $200 Pro plan. The focus here is pretty clear: Codex users and power users who need more than what Plus offers, but don’t want to go all the way up to $200. This new tier brings significantly higher usage limits: around 5x more than Plus, and even temporarily up to 10x more Codex usage.
We’re updating our ChatGPT Pro and Plus subscriptions to better support the growing use of Codex.
We’re introducing a new $100/month Pro tier. This new tier offers 5x more Codex usage than Plus and is best for longer, high-effort Codex sessions.
In ChatGPT, this new Pro tier…
— OpenAI (@OpenAI) April 9, 2026
And there’s a good reason for that push. OpenAI says Codex now has over 3 million weekly users, growing 5x in just three months with around 70% month-on-month growth. That kind of surge makes it pretty clear why the company is carving out a dedicated pricing tier for these heavy workflows.
On top of that, the plan includes access to more advanced models, deeper research tools, and expanded capabilities for agent-style tasks. In short, this isn’t meant for casual users, but for people treating ChatGPT like a serious work tool.
Not just a new plan, but a pricing shift
This move signals a clear shift toward usage-based pricing, where heavier AI use comes at a higher cost. Given how expensive advanced workloads are, a one-size-fits-all plan was never going to last.
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But it also changes the vibe. What started as a tool for everyone is slowly becoming tiered by affordability. And if $100 is now the middle ground, AI is starting to look a lot like a premium subscription ladder.
