The idea of a paid web browser is pretty controversial, and so far, there haven’t been any that have gone truly mainstream. After all, when you have feature-packed options such as Chrome and Safari that are freely available, why pick something less functionally charming?
So far, only Brave has managed to find a foothold with a premium product by offering a VPN and enhanced privacy measures. But the browser landscape is changing rapidly, all thanks to AI. And it’s not just the new entrants, but also the heavy-hitters like Chrome that are adapting.
But there’s a big difference this time around — monthly or annual subscriptions. And let me put it out straight away. The premium you pay unlocks far more benefits than any browser subscription so far. And depending on the ecosystem you are a part of, the perks run deeper. The ecosystem preference matters. A lot, I’d say.
The new entrants are exciting
Tab intelligence is the best feature of Dia browser. Nadeem Sarwar / Digital Trends
The first next-gen browser with a deep level of AI integration that I tried was Dia, and it has dramatically changed how I browse the web. Perplexity’s Comet is not too different, though each has its own distinct design language, while Comet is baked deeply within the Perplexity ecosystem.
Then we have Opera’s Neon AI browser, which is currently in beta testing. All three browsers offer a $20 per month subscription perk, which includes benefits such as unlimited AI chats, deep research, and a few other niceties. The question is whether you should pay for them?
AI sidebar is simply phenomenal.
I’d say use them first, and see how much of a difference these browsers make to your workflow. For me, I can no longer imagine using a browser without a sidebar, and the $20 per month I pay for these subscriptions is absolutely worth it.
Autonomous shopping with Comet browser. Nadeem Sarwar / Digital Trends
My AI browser journey started with Dia, and now I see similar features popping up across the big league players, such as Chrome and Edge, as well. The biggest benefit of Dia is a sidebar, and it’s phenomenal. Think of it as a persistent sidebar with a conversational AI always at your disposal.
It lets you pull context from a tab and dig deeper. For example, if you’re reading a long research paper or a nuanced story, you can simply ask “pull the key talking points” or “summarize what has happened.” It’s also a fantastic place to do background research without having to open another tab.
You can also combine multiple tabs in the same sidebar and ask the AI to present a comparative outlook. It’s pretty nifty for shopping, tracking changes, making reservations, and more. All you need is an “@” shortcut, and you’re good to go.
There is plenty of substance
Dia lets you automate complex tasks with easy-to-create skills. Nadeem Sarwar / Digital Trends
The most advanced capability, however, is skills. Think of them as creating a shortcut for all your web-related tasks. For example, the “research” skill I created lets me highlight an event or phrase on a webpage, and it performs a deep research on it by focusing on science papers and news outlets.
All of this happens autonomously, and you don’t need to provide any additional direction or input. I’ve created nearly half a dozen skills by simply describing them in natural language, and keep summoning them using the “/” command.
On a similar note, we have Perplexity’s Comet browser. This one also offers an Assistant sidebar with context awareness of the open tabs and the ability to create shortcuts, which work just like skills. I recently gave a demo to my teammates, and they instantly headed to the installation page.
Comet lets you connect with external services and get work done. Nadeem Sarwar / Digital Trends
But Comet goes a step further in the realm of “agentic” operations. For example, with a one-line description, it can browse Amazon, pick items in the right quantity, and order them without any manual intervention. It can do a lot more with its built-in AI agent.
Then there’s the system of connectors. This is essentially third-party integration with services such as Slack, WhatsApp, Outlook, and Google Drive, which allows you to get work done across these using natural language commands.
For example, it can find chats and send messages in WhatsApp, show you a brief of all the meetings lined up from your calendar, and more. For folks who pay for the Max tier, they get an even more advanced background assistant that works on their behalf.
The big guns are ready
Less than a month ago, Google finally made a move, confirming that it noticed what the upstarts are doing. The most obvious cue? A dedicated Gemini action window in Chrome. Think of it as a more minimalist take on the AI sidecar in Comet, Dia, or Opera Neon.
In the coming weeks, Google will also push agentic features in Chrome. Just like its amateur rivals, Gemini will be aware of whatever is appearing on the screen, and will build up on contextual queries that follow.
For example, if the Google Docs page shows a list of six jackets and jeans, you can simply summon Gemini and ask it to buy them all. The AI assistant will autonomously kick into action and land you on the checkout page after adding all items to the cart.
Gemini in Chrome will be rolling out to the rest of the world next year. Google
Likewise, based on your search activity, it will automatically pull up the relevant tabs without ever going to the history section. You can ask “what was I doing with software sale research last week” in the Gemini dropdown box, and it will surface not only the tab links, but will also assist with further planning.
Of course, it will work seamlessly with all the Google apps, such as Calendar, YouTube, and Maps. So, whether you need a quick recap of a YouTube video, schedule a call, or check location details, you can do it all in the same browser tab by just describing it in natural language.
Pay for a browser, get a lot more
One of the biggest benefits in favor of Gemini in Chrome is that it offers enhanced image analysis, as well, thanks to its vision capabilities. That means not only can it make sense of text, but also images, as well. This is also where the $20/month Gemini Pro subscription kicks into action.
It offers priority access to Gemini models, deep integration with Workspace apps (such as Gmail), Deep Search with AI Mode, and a whole bunch of other ecosystem perks, in addition to extra cloud storage. Microsoft’s approach is also pretty similar.
Tab intelligence in Edge using Copilot AI. Nadeem Sarwar / Digital Trends
A couple of weeks ago, Microsoft also introduced Microsoft 365 Premium, a $20 monthly subscription that essentially combines Office and Copilot Pro benefits in the same bundle. The list of benefits closely mirrors that of Google’s ecosystem.
The Copilot assistant in Edge offers the same set of page awareness and analysis capabilities, alongside image generation, and even file analysis right in the same browser window. Overall, Google and Microsoft have the edge in terms of ecosystem benefits, but the likes of Dia, and Comet have their own functional charms.
But here’s the overall theme. Web browsers can now do a lot more, and they can automate or simplify tasks that would otherwise take way too much time and effort. The $20 fee doesn’t sound like a huge ask when seen through the productivity lens, but it also means there’s now “yet another subscription” in your life to take care of.
For me, it just happens to be more rewarding than Netflix, EA Play, or any other entertainment subscription, for that matter.
