Spotify oo dooneysa inay noqoto adeegga ay wakiillada AI doorbidaan

Spotify ayaa sheegtay 788 milyan oo isticmaalayaal bille ah iyo dakhli ku dhow €5 bilyan (qiyaastii $5.6 bilyan) rubucii saddexaad ee 2026, iyadoo maamulkeeda uu ku nuuxnuuxsaday in kororka wakiillada AI uu fursad u yahay adeegga muusikada.

Söderström: madadaaluhu waa ka duwan yahay shaqooyinka wakiillada beddelaan

Gustav Söderström, oo ah mid ka mid ah maamulayaasha Spotify, ayaa sheegay in Spotify ku jirto qaybaha yar ee ka faa'iideysan kara xilliga wakiillada AI. Wuxuu sharraxay in wakiilladu ay wanaagsan yihiin beddelka shaqooyinka dadku aanay jeclayn, laakiin madadaaluhu uu ka duwan yahay, isagoo xusay in aanay qofna wakiil ka codsan inuu hees soo koobo.

Isku-xirka ChatGPT, Claude iyo Muse

Spotify ayaa ahayd adeegga muusikada ugu horreeyay ee la xiriira Muse, kaaliyaha AI ee Meta, waxayna sidoo kale xiriir la leedahay ChatGPT iyo Claude. Söderström ayaa sheegay in hadafka Spotify uu yahay inuu noqdo adeegga warbaahineed ee laga isticmaalo wakiil kasta, isagoo ku tilmaamay kororka wakiillada mid u rogaya dabaysha dhabarka halkii ay ka ahaan lahayd mid ka soo horjeedda.

Xogta isticmaalaha iyo tusaalaha liiska orodka

Söderström ayaa sheegay in Spotify aanu xogta dhegeysiga u dirin shuraakada, balse wakiilku uu wax ka codsado Spotify, oo isticmaalo nidaamyadeeda si uu u go'aamiyo waxa la ciyaaro. Wuxuu tusaale ahaan sheegay in isticmaale ka codsan karo Spotify inuu baaro taariikhda dhegeysiga ilaa 2008, doorto heesaha uu runtii jecel yahay, beddelo xawaaraha, kala saaro key iyo BPM, kadibna isku daro liis orod oo ku habboon tallaabada saxda ah.

Co-CEO Gustav Söderström says Spotify aims to be the media service used from any agent, not a bystander to the shift.

Spotify reported 788 million monthly active users and nearly €5 billion (around $5.6 billion USD) in revenue in the third quarter of 2026, while Co-CEO Gustav Söderström told investors the company intends to be the media service that AI agents turn to.

Söderström: Entertainment Is Not a Chore for Agents

Söderström said Spotify is in one of the few categories that stands to thrive in the agentic age. He argued that agents excel at replacing tasks people would rather not do, but entertainment is the opposite. "Nobody asks an agent to 'summarize a song' for them," he said.

Integration With Meta's Muse, ChatGPT and Claude

Spotify was the first music service to integrate with Meta's Muse assistant, and it also integrates with ChatGPT and Claude. Söderström said the goal is to be the media service used from any agent, turning the growth of agents into a tailwind rather than a headwind, and that Spotify is seeing good adoption inside these agents.

Personal Listening History and Data Handling

Söderström described Spotify as an intelligent media service encapsulated as an agent that users can talk to, ask questions of and instruct. He gave the example of asking Spotify to go through listening history back to 2008, pick true favorites, beat-stretch them, sort by key and BPM, and mix them into a running playlist at an exact cadence. He said Spotify is not sending listener data to partners; instead, the agent asks Spotify for something, and Spotify uses its own systems to reason about the request and choose what to play.