Instagram Soo Saartay Maareeye Video AI oo Ujeedkiisu yahay Dib-u-eegis Shaqo leh
Instagram ayaa maanta sheegtay inay ku darayso barnaamijkeeda Edits, oo ah midka CapCut, maareeye AI oo si gaar ah u sharxaya faallooyinka dib-u-eegista shirkadaha baraha bulshada.
Sida Maareeye AI-ku U Shaqeeyo
Maareeye cusub ee Instagram wuxuu ku xiran yahay xogta shirkadda, sida tirooyinka daawadayaasha, daawashada, iyo qaybinta, si uu u bixiyo faallooyin gaar ah oo ku saabsan horumarka shirkadda.
Brett Westervelt, hoggaamiyaha barnaamijka Edits, wuxuu yiri: 'Maareeye wuxuu ogyahay xogta shirkaddaada, sida daawadayaasha, daawashada, iyo qaybinta, wuxuuna ku xiraa faallooyinkaaga iyo waxa shirkaddu u baahan tahay.'
Dib-u-eegis Shirkadaha Baraha Bulshada
Shirkadaha baraha bulshada waxay u baahan yihiin maareeye aan si toos ah u sameynin shaqada, balse uu u shaqeeyo inuu ka dhigo faallooyin ku saabsan horumarka shirkadda.
Westervelt wuxuu intaas ku daray: 'Shirkadaha waxay u baahan yihiin maareeye oo ka dhiga faallooyin ku saabsan horumarka shirkadda, balse shaqada shirkadda waa mid shirkaddu ay sameyso.'
Haddii Shirkaddu U Baahan tahay
Meta waxay horey u soo bandhigtay maareeye cusub ee Edits bishii June, waxayna hadda diiradda saareysaa inay sameyso barnaamij desktop ah.
YouTube ayaa sidoo kale sheegtay inay sameyneyso maareeye cusub, laakiin Meta waxay diiradda saareysaa inay ka dhigto faallooyin ku saabsan horumarka shirkadda.
Instagram has unveiled a new artificial intelligence assistant for its Edits app, designed to deliver personalized, data-driven feedback to content creators. The tool, which goes beyond generic advice by analyzing account metrics and audience trends, marks a significant step in Meta's push to compete with platforms like YouTube in the creator economy space.
A Personalized AI Assistant for Creators
Instagram's new AI assistant is built to understand each creator's unique performance landscape. According to Brett Westervelt, who leads the Edits app, the tool integrates follows, views, video retention, likes, and shares with trending topics and audience preferences to surface actionable insights. This approach ensures that creators receive tailored guidance rather than one-size-fits-all recommendations.
The development of this assistant was informed by direct collaboration with a group of creators, ensuring the tool aligns with real-world needs. Westervelt emphasized that the platform's goal is to support, not replace, creative decision-making. The assistant handles the analytical workload, leaving the creative choices firmly in the hands of the content creator.
Meta's Analytics-Driven Strategy vs. YouTube's Approach
Meta first previewed the Edits AI assistant in June at an exclusive creator event, where it also revealed plans for a desktop version of the app. This launch positions Meta as a direct competitor to YouTube, which recently announced its own conversational video editing tool expected to arrive early next year. However, the two platforms are taking notably different approaches to AI integration.
While YouTube's AI is designed to assist with the actual editing process, Meta's assistant focuses on analytics and performance insights. This distinction reflects a broader strategic choice: Meta aims to help creators understand their audience and optimize content strategy, whereas YouTube leans toward streamlining the technical aspects of video production.
Usage Limits and Subscription Tiers
Access to the AI assistant will not be unlimited. Creators will face usage caps, but these restrictions can be lifted by subscribing to Meta One, Meta's premium service tier. This model suggests that while the tool is available to all, deeper engagement with its features will require a paid commitment, aligning with Meta's broader monetization strategy for its ecosystem.
The introduction of usage limits also raises questions about accessibility and fairness for smaller creators who may not wish to invest in a subscription. However, Meta's approach mirrors industry trends where advanced AI tools are often gated behind premium tiers, balancing free access with sustainable revenue generation.
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Sawir: TechCrunch Xigasho
