What’s happened? Google has announced a new suite of AI-powered shopping features designed to make product discovery and purchasing more seamless across Search and the Gemini app.

• In a blog post, the company detailed that Search’s AI Mode now supports a conversational shopping experience that delivers more intelligent responses with price details, reviews, comparison tables, and inventory info when users ask a shopping-related question.
• The Gemini app has also been upgraded with shopping features, and it now offers shoppable product listings, comparison tables, prices from across the web, and places to buy.
• To save users the trouble of calling stores for availability information, Google has introduced a “Let Google Call” option in Search that contacts stores on the user’s behalf.
• Lastly, the company has rolled out an agentic checkout feature that lets users complete purchases directly in Search using Google Pay.

We’re introducing a major AI shopping update across Google, just in time for the holiday season — here’s what’s new. 🛍️💬 In AI Mode, you can describe what you’re looking for just as you’d say it to a friend and get an intelligently organized response that brings together…

— Google (@Google) November 13, 2025

Why is this important? These new AI-powered features will make it easier for users to find and purchase products in Search and the Gemini app without endless scrolling or filtering.

• They also blur the line between browsing and buying, streamlining the entire journey from discovery to checkout.
• Agentic tools like “Let Google Call” and the new checkout experience will save users time and effort while shopping online.

Why should I care? With the holiday season right around the corner, these new AI shopping features could save you time finding the right product and even help snag some great Black Friday deals.

• The ability to discover the right products, check availability, and complete purchases without leaving Search means you’ll spend less time jumping between apps or websites.
• And if you prefer shopping offline, the “Let Google Call” feature will help you quickly find where a product is available in a store near you.

What’s next? Google says users in the US can use shopping features in the Gemini app starting today.

• The “Let Google Call” feature is also rolling out to US shoppers, though it’s currently limited to select product categories such as toys, health and beauty, and electronics.
• Agentic checkout is also live in the US, with early support from eligible merchants like Wayfair, Chewy, Quince, and select Shopify stores.
• Meanwhile, the conversation shopping experience in Search’s AI Mode is live for all users.